Traditional media VS digital. Which is better for my business? Here's a closer look at traditional and digital media in the current advertising landscape.

The definition of ‘outside the box’ in advertising constantly redefines itself. It is best to look at it as a way of standing out from the crowd and doing something different that gets attention whilst staying aligned with your brand.

So, how do you encourage engagement on social media? Here is my brain dump of top tips and tricks.

Understanding your customers (for dummies by a dummy).

How to make your social media a ‘thirst trap’ for your customers.

Maybe, you just want to learn how to tell a captivating story in your Tinder bio - that’s OK, because, after all, even our online personal profiles are a form of marketing.

Video has now become integral to the way we do business and interact with each other, if video marketing was not on your radar, it should be now.

Working with a copywriter VS artificial intelligence, which should you use?

Take the Catholic Church, for example, boy did they know how to tell a good story!

Every follower represents a potential lead. They are like the social database that you can speak to daily, and they welcome regular posts.

If you have the gift of the written word, that's great, but if you don't creating your copy can be a frustrating and time consuming task.

As competition in the real estate industry continues to grow, agents need to find new ways to stand out and make a lasting impression on potential clients.

Media can be used to make a brand, or it can be used to break one, and that is what I call power.